has served on the adjunct faculties of five universities and has consulted with orthdontic practices for over 20 years. He is the creator of a variety of innovative materials to increase
Kara O'Neil Chisholm, MBA
completed her undergraduate studies at the University of Virginia and The College of Charleston, graduating magna cum laude. She obtained her graduate
or 757-565-2277
309 McLaws Circle, Ste A, Williamsburg, Virginia 23185 ▪ Fax 757-565-2383 ▪
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Consulting for Orthodontic Marketing
While each plan is tailored to your unique practice situation, a comprehensive strategy usually includes all of the following tactical plans:
In addition to the Targeted Marketing Strategy, Limited Scope Consulting is available on an individual-needs basis. These projects are designed to address the specific marketing requirements of your practice. Orthodontists interested in developing unique or creative marketing approaches or materials are encouraged to call to discuss their requirements and options. Consulting fees are quoted after the scope of the assignment and the time commitments are determined.
Telephone Consultations are also available on an hourly basis.
Our Marketing Consultants
Joseph F. O'Neil, D.M.D.
referrals, treatment acceptance and patient compliance. His articles have appeared in Dental Economics, The Journal of Clinical Orthodontics, and The American Journal of Orthodontics and Dentofacial Orthopedics. Dr. O'Neil is a nationwide recipient of the Pegasus Award for Creativity from the Council for the Advancement and Support of Education. He currently serves as Director of Practice Administration for a leading orthodontic graduate program.
● Turning Your Staff into a Powerful Marketing Force
● Creating High-Impact Brochures and Written Materials
● Increasing Referrals From Professionals
● Cultivating Non-Referring Professionals
● Attracting New Patients with Web Site and Social Media Marketing
● Creating an Effective Word-of-Mouth Marketing Campaign
● Materials and Methods that Attract More Adult Patients
● Developing a Unique Practice Identity that Increases Referrals
● Creative Approaches to Increase Treatment Acceptance
● A Host of Orthodontic Marketing Materials Available Only to Consulting Clients
"This is street-smart marketing that's heavy on results and light on cost. It is just what we need in this economic climate."
O'Neil & Associates' Targeted Marketing Strategy is a year-long consulting assignment with a tightly focused approach to increasing professional referrals and word-of-mouth referrals. A comprehensive, multi-pronged strategy is developed based on an analysis of the unique character and needs of each practice. All materials and marketing approaches are tasteful, cost-effective and designed specifically for the specialist in orthodontics.
Targeted Marketing Strategy
Each year, a limited number of orthodontic practices are accepted into the Targeted Marketing Strategy consulting program. The program includes a written plan, an implementation schedule, a generous supply of orthodontic-specific marketing materials and the methodology for sustaining your marketing momentum for years. This plan includes a full year of involvement by our consultants in implementing your strategy.
Comprehensive marketing plans also include a “no-compete” arrangement regarding other orthodontists in your immediate market area.
Targeted Marketing Strategy
Additional Consulting Options
Special Consulting Projects