Seminars on Orthodontic Marketing
Here are some of the things you will learn in this content-heavy course:
● The essentials of orthodontic websites and social-network marketing
● How to understand and respond to the referral behaviors of dentists
● 18 ways to increase referrals from dentists, hygienists and other professionals
● What your staff needs to know to increase referrals
● How to cultivate the non-referring dentist
● How to create a powerful word-of-mouth marketing campaign
● What works and what doesn’t with practice brochures, letters and other written materials
● How to maintain a professional approach to practice visibility without gimmicks or costly advertising
● 10 things your staff can do to engineer the perception of quality and value and to increase treatment acceptance
● How to stay competitive when your fee is higher
● How to break your market into well-defined targets and penetrate each of them from several angles
● Case studies in orthodontic marketing
● How to implement your plan and sustain your marketing momentum year after year
You’ll also leave the course with a complete 3-to-5-year marketing plan, the 140-page manual, Strategic Marketing for the Specialist in Orthodontics, an Orthodontic Implementation Manual and a host of orthodontic marketing materials.
or 757-565-2277
We will never give your name to anyone for any reason!
309 McLaws Circle, Ste A, Williamsburg, Virginia 23185 ▪ Fax 757-565-2383 ▪
Here are some of the things you'll get with this upbeat presentation:
● Harness the attitudes and actions that cause your practice to grow
● Strengthening relationships with referring professionals
● Using the personal effectiveness skills that make your practice an attractive choice for patients and referring professionals
● How to get many more patients to replace themselves with referrals
● How your team can recognize and create referral opportunities in the community
● Creating and using written materials to increase referrals
● Speaking the language of value and benefits of orthodontics
● Improving patient compliance in a non-confrontational manner
● How to build powerful relationships with schools to increase referrals
● Using creative tools and scripting to increase treatment acceptance
● How each team member can respond to fee competition such as “Their fee is lower than yours.”
We scheduled this presentation for our annual team retreat. Morale improved, referrals increased and it energized our whole practice."
Keith Hilliard, DMD
Lakeland, Florida
"Our study group really enjoyed the presentation. This approach to orthodontic marketing is organized, practical and effective. In our current economy, this material couldn't be more timely."
Designing Your Three-Year Marketing Plan
for Orthodontists and Key Marketing Staff
This presentation will give you the tools you need to substantially increase referrals from patients, dentists and the community. The course is designed for the orthodontic specialist who needs an organized framework for sustained growth in the next 3 to 5 years. This seminar covers field-tested methods for tasteful marketing as well as creative marketing techniques and the latest research in orthodontic practice building.
The Team Approach to Increasing Referrals
Turn your entire orthodontic team into a powerful marketing force with this energizing seminar. Every member of your team will get the tools needed to build your practice from inside the office and out in the community.
1-Day Seminar
Save thousands of dollars in travel and lodging expenses when you bring these seminars to your location. You save even more when you put together your own group and split the costs of the presentation.
This presentation includes a complete manual and a variety of orthodontic marketing materials available only to seminar attendees and consulting clients.
Brian S. Noguchi, DDS, MS
Torrance, California